Proof Pages · All families
Theo Marsh · Brand Copy
A writer's portfolio, made to land
You get the research, the rewritten message, and a voice guide your team holds to after I leave.
If your page lists every feature and names no promise, the message is the problem. I find the one true thing your customers already say.
Where To Start
Six pages, and what each one shows
Every page on this site, with what you will find on it. Open any one to read it in full.
Rewrites
Messages, made to land
How I Work
The same method behind every rewrite
I listen for the words customers already use. I find the one promise underneath them and write it plainly. Then I leave a voice guide a team can hold to without me.
What You Get
Three deliverables, every project
One message, built end to end. I listen to your customers, find the one promise they already use, write it plainly, and leave a voice guide clear enough that your team stays on message without me.
The Research
Customer interviews and transcript analysis that surface the words your customers already use, with nothing invented.
The Message
One promise with its proof arranged underneath, written for the page that matters most, ready to ship.
The Voice Guide
Short, usable rules and examples so your team keeps every future edit on message. You own it the day I leave.
Your Message