Proof Pack · All families
Selected Work
I make brands say one thing well
I am an independent copywriter and content strategist. I find the one true promise inside a busy brand, write it plainly, and leave a voice guide a team can hold to. A few of the messages I have built.
Featured Rewrite
Forge, a Homepage That Says One Thing
Theo Marsh × Forge · Messaging Rewrite
Forty feature bullets and three taglines became one promise with its proof beneath it. Five weeks, twelve customers interviewed, one voice guide the team holds to.
Rewrites
Messages, made to land
SaaS · Homepage
Forge Messaging
Forty feature bullets became one promise with proof.
Fintech · Site Copy
Tally Pages
A jargon-heavy site rewritten in plain, honest English.
Nonprofit · Appeal
Hearth Appeal
A fundraising letter rebuilt around one true story.
How I Work
The same method behind every rewrite
1
Listen for the words customers already use.
2
Find the one promise underneath them and write it plainly.
3
Leave a voice guide a team can hold to without me.
Your Message
A brand that says everything and lands nothing?
If your page lists every feature and names no promise, the message is the problem. I find the one true thing your customers already say and build the words around it.