Proof Pack · All families
Work With Me
One message, found and written
You get the research, the rewritten message, and a voice guide your team holds to after I leave.
One message, built end to end. I listen to your customers, find the one promise they already use, write it plainly, and leave a voice guide clear enough that your team stays on message without me.
What You Get
Three deliverables, every project
The Research
Customer interviews and transcript analysis that surface the words your customers already use, with nothing invented.
The Message
One promise with its proof arranged underneath, written for the page that matters most, ready to ship.
The Voice Guide
Short, usable rules and examples so your team keeps every future edit on message. You own it the day I leave.
How It Works
Three phases, two to five weeks
1
Listen for the words customers already use.
2
Find the one promise underneath them and write it plainly.
3
Leave a voice guide a team can hold to without me.
Before You Write
An honest fit check
A Good Fit
You have real customers, a message that lists everything and lands nothing, and a team that will use a documented voice.
Not A Fit
You need a viral hook or a conversion guarantee. I find and write the true message. The metrics live in your numbers, and I will not promise them.
“The voice guide is the part we keep using. A year on, new pages still sound like the ones Theo wrote.”
Founder, Forge
Ready When You Are