Proof Pack · All families
Client Words
Taken at their word, kept to mine
Clients describe the work in their own words. I pair every quote with what I wrote and documented, and I keep results where they belong: in the client's numbers.
“Theo found the sentence our customers were already saying and built the whole page around it. For the first time the homepage sounds like us.”
Founder, Forge
Messaging rewrite, five weeks
“Every team told the same launch story for once. The message held all the way from the email to the sales call.”
Marketing lead, Loom
Launch messaging, two weeks
“Our brand finally sounds like a person, not a compliance form. People actually read to the end now.”
Head of brand, Mend
Brand voice, four weeks
The Numbers
What the engagements documented
Counts of written work, not claims about it.
11
Weeks Of Writing Work
3
Brands Rewritten
31
Customers Interviewed
3
Voice Guides Delivered
What These Numbers Are
Counts of writing work: weeks engaged, customers interviewed, voice guides delivered. Every figure traces to a document or a transcript.
What They Are Not
Not conversion, reach, or revenue. Those sit in each client's own numbers, and quoting them here would be claiming what I did not measure.
Where Quotes Come From
Sourced, dated, and approved
Named Roles
Every quote carries the speaker's role and organization, and links to the engagement it describes.
Client Approved
Quotes run in the client's own words, reviewed and approved before publication.
In Context
Each testimonial sits beside the engagement record, so praise never floats free of the work.
Your Message