Portfolio

The work, on the page

Message maps, the pages I wrote, and the research behind them. No copy staged for a portfolio, just the words each engagement actually put in front of readers.

Boutique hotel lobby in morning light with guest journey planning cards on a wooden table

Homepage

Theo × Forge

The one promise, with its proof.

View the case study

Overhead journey mapping table with note cards grouped into four clusters

Message Map

Theo × Forge

Forty bullets to one hierarchy.

View the case study

Bayline House booking page for the Garden King room with grouped details beside the reservation panel

Homepage

Theo × Forge

One promise, proof beneath it.

View the case study

Decision map diagram showing source evidence grouping into four content groups and one handoff

Message Map

Theo × Forge

Forty bullets to one promise.

View the case study

Printed page sheets with pencil annotation marks and sticky flags

Launch

Theo × Loom

One story across five channels.

View the case study

Sorted stack of guest inquiry cards with kraft paper sorting tabs

Research

Theo × Mend

Customer phrases, sorted by promise.

View the case study

Open service log notebook beside detail sheets under a brass desk lamp

Site Copy

Theo × Tally

Jargon rewritten in plain English.

View the case study

Calm breakfast lounge in morning light with set tables

Desk

Theo Marsh

Where the work gets written.

View the case study

How To Read This Page

Every image is real, written work

Written, Not Staged

Pages and maps come from real engagements, captioned with the client and the deliverable they came from.

Labeled By Role

Each artifact carries its role: research, message map, homepage, launch, or desk context.

Claims Stay Home

A portfolio shows work, not results. Conversion and reach live in each client's numbers, next to what was and was not measured.

The Stories Behind These

Every page has a brief

Browse the rewrites

Start a rewrite