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Theo Marsh × Loom · Launch
Loom, a Launch With One Story
A product launch scattered across five channels and three angles got one clear story every team could tell the same way.
Loom was launching a real upgrade and saying it five different ways: a blog post here, an email there, a sales deck that disagreed with both. I wrote the one story, then the versions that all tell it.
Client
Loom, B2B software
Engagement
Launch messaging, two weeks
Deliverables
Launch narrative, email, deck copy
Overview
What two weeks documented
The launch had a strong product and a weak through-line. Every channel improvised its own angle, so the upgrade sounded like three different things. I wrote one launch narrative, the single story of what changed and why it matters, then adapted it into the email, the post, and the deck so every team told it the same way.
2
Week Engagement
1
Launch Narrative Built
5
Channels Aligned
1
Message Kit Delivered
The Evidence
The aligned launch
The Loom launch narrative: one story of what changed and why, adapted into every channel so the email, the post, and the deck finally agree.
The Rewrite
One launch narrative and the channel versions that all tell it. Aligned by a single story, not by luck.
What I Did Not Measure
Launch reach and pipeline sit in Loom's own numbers, not mine. I document the message; the results stay with them.
“Every team told the same launch story for once. The message held all the way from the email to the sales call.”
Marketing lead, Loom
Your Message