Proof Pack · All families
Mara Quill × Cadence · Logo
Cadence, a Mark for the Favicon Up
A SaaS that kept redrawing its logo for every size got one mark engineered to hold from a favicon to a billboard.
Cadence had a pretty logo that fell apart small. Every team made their own version. I built one mark, with the rules to keep it whole.
Client
Cadence, scheduling SaaS
Engagement
Logo system, two weeks
Deliverables
Mark, sizes, and usage rules
Overview
What two weeks documented
I started at sixteen pixels, where most logos die, and built up. The mark resolves to a single clear shape at favicon size and gains detail as it grows, with documented rules so no team has to guess again.
2
Week Engagement
1
Mark Built
5
Sizes Engineered
1
Usage System Delivered
The Evidence
The mark at every size
The Cadence mark engineered across sizes, from favicon to billboard, with the rules that keep it whole.
The System
One mark, five sizes, one rule per size. Built so the favicon and the billboard are the same brand.
What I Did Not Measure
Recognition and recall sit in Cadence's own research, not mine. I document the mark; the results stay with them.
“Finally one logo that survives the favicon. Every team uses the same mark now.”
Brand lead, Cadence
Your Brand