Proof Pack · All families

Selected Work

Identities built to be read and to last

I am an independent brand designer. I build identity systems from the smallest size up, document every rule, and hand off something a team can grow into. A few of the brands I can show.

Boutique hotel lobby in morning light with guest journey planning cards arranged on a wooden table

Featured Identity

Husk, a Stone-Ground Identity

Mara Quill × Husk · Brand Identity

A great loaf with a forgettable label got a complete identity with the weight of the grain. Six weeks, one system, a full packaging range.

Identities

Systems, built to scale

Boutique hotel lobby with guest journey planning cards on a wooden table

Food · Packaging

Husk Bakery

A stone-ground identity with the weight of the grain.

Printed product page sheets with pencil annotation marks and sticky flags

Hospitality

Marlow & Co

A wine bar identity that works in candlelight and on a phone.

Overhead journey mapping table with note cards grouped into four clusters

Tech · SaaS

Cadence

A product mark engineered for the favicon up.

Open service log notebook beside detail sheets under a brass desk lamp

Retail

Field Notes

A stationer's system, one frame across a hundred products.

Calm farm stay breakfast lounge in morning light with set tables

Culture

Atrium Press

A small press identity built to sit on a spine.

Sorted stack of inquiry cards with kraft paper sorting tabs

Wellness

Still

A studio mark that holds at a stamp and a billboard.

How I Work

The same method behind every identity

1

Start at the smallest size the mark will live at.

2

Build a system, not a logo, and document every rule.

3

Apply it, test it on the real shelf, and ship it.

Your Brand

A great product with an invisible brand?

If your work deserves a shelf and your mark disappears on it, the brand is the problem. I build identity systems that read and last.