Cedar Hollow Cabins · Pre-Arrival

Pre-Arrival Guide Order

A welcome email that buried the essentials became a guide guests read before they leave home.

Cedar Hollow had cozy cabins and a long welcome email. The directions, the door code, and what to bring were all in there, just not in the order a guest opens it on the drive up.

Client

Off-grid cabin rentals

Engagement

Pre-arrival guide review, two weeks

Source Material

Welcome emails, guest texts, host notes

Overview

What two weeks documented

We read the welcome email the way a guest does: in the car, low signal, looking for the door code. The essentials were buried under a warm paragraph. We moved the practical answers up, the warmth around them, and left a template the hosts could reuse for every cabin.

2

Week Engagement

4

Guide Sections Ordered

5

Welcome Emails Reviewed

1

Arrival Template Delivered

The Evidence

The annotated record

Printed product page sheets with pencil annotation marks and sticky flags grouped by shopper question

Welcome emails with our review annotations, grouped by the question each one answers first.

Guide Order

Getting there, getting in, what is stocked, and who to call. One order, the essentials first.

What We Did Not Measure

Rebookings and reviews sat outside this review. Those belong to live guest data, so we left them out.

“Guests stopped texting for the door code. It is the first thing they see now.”

Host, Cedar Hollow Cabins

Your Place

Welcome emails burying the essentials?