Proof Pack · All families
Copperline Cooking · Class Page
Class Page Order
A class page that led with the chef's story became one that tells students the menu and the level first.
Copperline ran warm, busy cooking classes. The page opened with the chef's journey; the menu, the skill level, and what to bring sat below the fold.
Client
Recreational cooking school
Engagement
Class page review, two weeks
Source Material
Enrollment emails, class questions, instructor notes
Overview
What two weeks documented
We read the enrollment emails the way a hopeful beginner does: wondering if they will be the least experienced in the room. The menu and the level were buried under a story. We moved the practical answers up, the warmth around them, and left a template the team could reuse.
2
Week Engagement
4
Page Sections Ordered
6
Class Pages Reviewed
1
Class Template Delivered
The Evidence
The annotated record
Enrollment emails with our review annotations, grouped by the question each one answers first.
Page Order
What you will cook, the skill level, what is provided, and how to book. One order, the menu first.
What We Did Not Measure
Enrollment and revenue sat outside this review. Those belong to live registration data, so we left them out.
“The page leads with the menu and the level now. Beginners book without emailing to check it is for them.”
Owner, Copperline Cooking
Your School