Proof Pack · All families
Cedar & Main Dental · Recall
Recall Reminder Order
Overdue-checkup messages moved into the order patients actually read, with the reason for the visit first.
Cedar & Main had a warm team and a full schedule, but their recall reminders led with logistics. The reason to come back sat at the bottom, under the parking instructions.
Client
Single-location dental practice
Engagement
Recall message review, two weeks
Source Material
Reminder emails, texts, front-desk scripts
Overview
What two weeks documented
We read the reminders the way a busy patient does: fast, on a phone, half-listening. The reason for the visit was buried under dates and directions. We moved the why to the top, the how underneath, and left a template the front desk could reuse for every recall type.
2
Week Engagement
4
Message Types Ordered
7
Reminder Templates Reviewed
1
Recall Template Delivered
The Evidence
The annotated record
Recall messages with our review annotations, grouped by the question each one answers first.
Message Order
Reason for the visit, what is due, how long it takes, and how to book. One order, every recall message.
What We Did Not Measure
Rebooking rates and revenue sat outside this review. Those belong to live practice data, so we left them out.
“The reminders finally lead with why it matters. We just reused the template for hygiene and ortho.”
Office lead, Cedar & Main Dental
Your Practice