Proof Pages · All families
Calder Rooms · Boutique Hotel
Room Page Order
Room size, bed setup, and cancellation details moved into the order guests ask for them.
Calder Rooms runs twelve rooms above a working harbour. The room pages had every answer, just not in the order guests looked for them.
Client
Independent boutique hotel
Engagement
Room page review, three weeks
Source Material
Enquiry emails, room specs, cancellation notes
Overview
What three weeks documented
We read the enquiry inbox before we read the room pages. The questions guests actually asked set the order: room fit first, bed and bathroom next, breakfast and cancellation last. Every page now follows that sequence, and the template we left behind keeps new rooms in line.
3
Week Engagement
5
Detail Groups Ordered
12
Room Pages Reviewed
1
Order Template Delivered
The Evidence
The annotated record
Room page sheets with our review annotations, grouped by guest question.
Detail Groups
Room size and fit, bed and bathroom, view and noise, breakfast, and cancellation. Five groups, one fixed order, every room page.
What We Did Not Measure
Bookings, conversion, and cancellation rates sat outside this review. Those belong to live booking data, so we left them out.
“The new order reads the way our front desk talks. Room fit first, bed and bathroom next, cancellation last.”
Owner, Calder Rooms
Your Project